Research Reveals Gen Z Priorities as Business, Environment and Equality

LONDON, April 5, 2022 /PRNewswire/ — Today, TEAM LEWIS Foundation published further research from its global survey conducted with HeForShe, UN Women‘s solidarity movement engaging men and boys for gender equality and women’s empowerment. The global study revealed that Gen Z gives priority gender equality alongside business and environmental issues more than any other age group.

The study revealed that gender equality is considered the 4th most pressing societal issue for Gen Z. In comparison, the global average for all ages places it as the 7th most important issue when considering asks them which issue is most important to people in their age group. In a poll, Gen Z ranked economic opportunity, LGBTQ+ issues, and climate change ahead of gender equality.

While 66% of Gen Z think gender equality is a serious issue, only 51% of people aged 65+ share the same view. Gen Z are also more aware that women are disproportionately affected by climate change, with almost a quarter (24%) understanding that this is an issue. In comparison, only 17% of people aged 65 and over to acknowledge the intersection between climate change and gender equality.

However, when it comes to climate change, all generations seem to recognize the seriousness of this problem. It has been ranked among the 3 most pressing issues for all generations. Likewise, the research found that all generations think the issue of gender inequality and climate change is more important after learning more about it.

“Gen Z to acknowledge challenge facing the world in business, environment and equality, said Samuel Dean, CEO of the TEAM LEWIS Foundation. “Leaders must listen to the concerns of younger generations. Generation Z is speaking up and must be heard if we are to have a more equal and, therefore, environmentally and economically sustainable future.”

“Gen Z is passionate about social justice.” said Edward Wageni, Global Head of HeForShe. “This research demonstrates that Gen Zers of all genders understand the importance of many critical issues. By acting now, working together and listening to the voices of younger people, we can create a better future for everyone. .”

To read the full report, please visit: https://www.teamlewis.com/heforshe/

Note to Editors

LEWIS TEAM
TEAM LEWIS is a global marketing agency designed to help and inspire brands to grow. It provides a full range of marketing, communications and digital services to deliver tangible business impact to clients. The company has more than 650 employees in 24 offices across Asia, Europe and North America.

HeForHer
Created by UN Women, the United Nations entity for gender equality and the empowerment of women, HeForHer is a solidarity movement for gender equality that invites men and boys as allies for a more equal world. HeForHer provides a systematic approach and a focused platform where a global audience can engage and become agents of change for achieving gender equality in our lifetime. The movement invites people around the world to come together as equal partners to build a shared vision of a gender-equal world and implement specific, locally relevant solutions for the good of all humanity. For more information visit: www.HeForShe.org/en.

Research Methodology
The survey was conducted by the TEAM LEWIS Foundation to understand people’s perceptions of the disproportionate impact of climate change on women. The TEAM LEWIS Foundation surveyed the general population aged 18 and over in a balanced and diverse group of ages, races and genders. A total of 8,002 respondents were interviewed across many countries including the US, UK, China, Germany, India, Mexico, Brazil, United Arab Emirates, Israeland Singapore. The survey was conducted from February 11thand until March 2n/a2022. Respondents were independently from from two suppliers, OpinionRoute and Dynata.

Media Contact: Shazia Amine, [email protected]

LEWIS SOURCE TEAM

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